This will open a GA4 property setup interface where you have to name your property, select the reporting time zone, and choose the currency of your business. You can’t install Google Analytics 4 with Google Tag Manager unless you create a GA4 property first.Īssuming you already have a Google Analytics account, click on the Admin cog in the bottom left → Click on the blue Create Property button under the second column. So there it is! Several good reasons why we should install Google Analytics 4 with Google Tag Manager. This helps us to catch any mistakes before we go ahead and implement our tracking, which saves us from polluting the data and gives us more confidence in what we see in GA4. Lastly, one of my favorite features in GA4 is the DebugView and it lights up when you use GTM’s Preview Mode to check what data you’re sending to GA4 in real-time. This might not seem like a lot when you just have a couple of tags, but with time, when you add more tracking to your website, you’d be so happy to see and manage them all in one place. GTM will allow you to manage all your tags in one place, nice and organized. This is one of the major reasons which can be easily overlooked – centralized tag management. With GTM, you can send custom events with any custom parameters more easily and you can, later on, add them as custom definitions in GA4 to view in reports. This takes away the dependency on a developer at least for the simple tags. It also gives you more flexibility because you can easily add or remove tags without changing your website’s code every time. Using a tag management system (TMS) like GTM helps to simplify the implementation of other tools like GA4.Īll you have to do is to install the GTM container code on your website and then use TMS to install the GA4 tracking code and send events with different parameters. Why Should I Use GTM to Install GA4īefore we get to the how part, let’s go back to the blackboard and discuss why it’s a good idea to install Google Analytics 4 with Google Tag Manager. Let’s install Google Analytics 4 with Google Tag Manager and start getting all that data to analyze. Steps to Install Google Analytics 4 with Google Tag Manager.Here’s the overview of what you’ll learn below: You can install Google Analytics 4 with Google Tag Manager even if you’re entirely new to GTM by following the steps in this post. There are several methods of installing GA4 on your website but using Google Tag Manager (GTM) makes things easier. The sooner you do it, the more data you will have available in your GA4 account to analyze later on because GA4 is inevitable unless you’re planning to move to other analytical tools.

Google gtm